The Kelly family has owned and operated the Kelly Ford dealership for 47 years. Serving auto owners in Melbourne FL, Viera, Melbourne Beach, Rockledge and Palm Bay counties is our family business.

Putting you first is what's enabled us to grow into one of the area's top Ford dealerships. We take pride in offering a large selection of new Ford cars, trucks & SUVs like the Ford Expedition and Ford Bronco and a wide array of used cars from Ford and other makers. We will help you find the best vehicle for your needs. You can count on Kelly Ford for the biggest Ford discounts, best used cars in Melbourne and highest trade-in values.

Kelly's Risk Free program gives you peace of mind when you drive off the lot. All of our Risk Free cars have a 3 day return and 30 day exchange policy. Kelly Ford offers a 24 hour test drive before you buy. We want you to love your new car or truck.

Qualifying for a loan or Ford lease couldn't be easier with Kelly Ford's experienced on-site finance specialists. The Finance Department is committed to working with you to obtain the best loan for you. We know all of the ins and outs of finding quality financing solutions, and that means you can spend less time going over paperwork and drive away in your new car sooner with a deal and a payment you're happy with.

Whether you bought from Kelly Ford or not, our auto mechanics and repair service center can keep your car or truck running smoothly. Our auto mechanics are Ford factory certified and we use genuine Ford parts to provide you with the oil change, brake repair, transmission repair, ac repair and muffler service you need.

Use our QuickLane express service to get rapid services without the wait. You'll still get the full attention of our factory-trained auto mechanics but you won't need an appointment.

Kelly Ford has received the President's Award in 2019, 2020 and 2021. The Ford President's award is only given to a handful of Ford Dealers nationwide who provide the highest level of customer service, customer satisfaction, and overall customer experience every day. In order to earn the President's Award, Ford Dealers must exceed customer expectations every day.

Count on Kelly for all of our automotive needs. We're located at 776 Magnolia Ave., which is just off U.S. 1 between the causeways in Melbourne, FL. Enjoy your visit to our website and please call if we can assist you in any way. We're here to make buying your next used car, new car or truck easy and pleasurable.


Kelly Ford

776 Magnolia Ave.
Directions Melbourne, FL 32935

  • Sales: 321-408-5340
  • Service: 321-216-2651
  • BODY SHOP: 321-254-3322

Showroom Hours

  • Monday 8:30am-7pm
  • Tuesday 8:30am-7pm
  • Wednesday 8:30am-7pm
  • Thursday 8:30am-7pm
  • Friday 8:30am-7pm
  • Saturday 8:30am-7pm
  • Sunday 11am-4pm